Debby Lovell
  • Design
  • Skills
  • Education

BTAP brochure

Description
8½ x 14 trifold brochure,
4 color, on 100# white text stock

Role
Designer
​
Objective
To inform of and solicit registration for a professional development workshop for beginning teachers

Process
I met with the onsite coordinator for the program to find out their needs and goals. The text was provided and there was a preferred size. I would need to prepare the artwork for variable data as the enclosed letter would be personally addressed and the mailing panel would be printed with an address.

I chose to use traditional education symbols but I wanted them to look bright and clean. I sourced the imagery from stock photos. Recognizing that the title was long and unwieldy, I worked on ways to make it more graphic and that set the stage for type use throughout the brochure.

 As was usual for this client, I prepped files for the printer and provided a press approval. 


Picture
Front Panel
Picture
Inside Panel and Mailing Panel
Picture
Inside spread
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  • Design
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  • Education