8½ x 14 trifold brochure,
4 color, on 100# white text stock
Produced in Adobe Illustrator
Images prepared in Adobe Photoshop
To inform of and solicit registration for a professional development workshop for beginning teachers
Beginning teachers were the audience for this brochure so I chose to use traditional education symbols like the apple and the No. 2 pencil. I sourced the photos from stock, looking for images that would contribute to the bright, clean look I was creating.
Recognizing that the title was long and a bit unwieldy, I worked to make it more graphic. I stacked the words and alternated a bold condensed font with an extra black font which compensated for differing word lengths. This solution set the stage for type use throughout the brochure.
I prepared the artwork to accept variable data for the printer because the letter in the interior spread was personally addressed and the mailing label was printed as well.