BTAP brochure

Description
8½ x 14 trifold brochure,
4 color, on 100# white text stock
Produced in Adobe Illustrator
​Images prepared in Adobe Photoshop

Role
Designer
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Objective
To inform of and solicit registration for a professional development workshop for beginning teachers

Process
Beginning teachers were the audience for this brochure so I chose to use traditional education symbols like the apple and the No. 2 pencil. I sourced the photos from stock, looking for images that would contribute to the bright, clean look I was creating. 

Recognizing that the title was long and a bit unwieldy, I worked to make it more graphic. I stacked the words and alternated a bold condensed font with an extra black font which compensated for differing word lengths. This solution set the stage for type use throughout the brochure. 
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I prepared the artwork to accept variable data for the printer because the letter in the interior spread was personally addressed and the mailing label was printed as well. 

Front Panel

Inside Panel and Mailing Panel

Inside spread