Debby Lovell
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Identity marks

​Black Shoe Productions

Description
logo

Role
Designer

Objective
A small software company in Chicago was looking for a quirky logo to play off their name.

Process
​I created this series of treatments using imagery representing different types of black shoes. They chose the first example. 
Picture

iota

Description
logo

Role
Designer

Objective
iota (Indiana Old Time Ambassadors) is a band dedicated to performing old time, a form of folk music.  They wanted a logo to advertise their band. 
Process
The band uses an acorn as their symbol and they wanted a logo that looked handmade. I pulled the acorn imagery from old advertising art and found a typeface that looked hand-inked.
Picture

Ferocious Collective

Description
logo

Role
Designer

Objective
This software company was looking for a logo that would highlight the active, powerful nature in its name. 

Process
I discussed a lot of imagery possibilities with the client and the idea of industriousness and energy/activity kept coming up.  I designed this stylized atom and used a distinctive F as the nucleus. For the company name, I chose another unique typeface, thin and condensed to offset the heavy initial letter as well as to allow for the long name. 

Picture
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