Identity marks
Black Shoe ProductionsDescription
logo Role Designer Objective A small software company in Chicago was looking for a quirky logo to play off their name. Process I created this series of treatments using imagery representing different types of black shoes. They chose the first example. |
|
iotaDescription
logo Role Designer Objective iota (Indiana Old Time Ambassadors) is a band dedicated to performing old time, a form of folk music. They wanted a logo to advertise their band. Process The band uses an acorn as their symbol and they wanted a logo that looked handmade. I pulled the acorn imagery from old advertising art and found a typeface that looked hand-inked. |
|
Ferocious CollectiveDescription
logo Role Designer Objective This software company was looking for a logo that would highlight the active, powerful nature in its name. Process I discussed a lot of imagery possibilities with the client and the idea of industriousness and energy/activity kept coming up. I designed this stylized atom and used a distinctive F as the nucleus. For the company name, I chose another unique typeface, thin and condensed to offset the heavy initial letter as well as to allow for the long name. |
|
|
|
|