Lifelong Learning flyer series
flat 8½ x 11, 4 color, 80# white text stock
Produced in Adobe Illustrator
Images edited and prepared in Adobe Photoshop
This project started as a flyer to publicize a symposium and grew into a series with related items
I was asked to do a one-off flyer for a symposium on human trafficking. I created the layout to grab attention with the shadowy image on the left, the stark type treatment of the header and the sinuous flow of the body text along the contour of the image. The sponsor of the program, Lifelong Learning, had an unwieldy tag line: A commitment to community enrichment through personal growth, education and recreation. I created a compact type treatment for that.
The following year, I was asked to do the flyer for the symposium again. I looked at ways I could create a related look for what now appeared to be a series. I maintained the full column image on the left, the fonts of the title, and the layout of the body text but looked at different ways I could use them to speak to the topic, pay equity. I was also able to reuse the type treatment for the sponsoring program. I sourced the image of business women from stock, used a money green in the headline and pulled other related colors from the image itself. I provided the client with a copy of the Lifelong Learning tag that could be used in email marketing and other places.
The following semester, I added to the series when I was asked to do a flyer on health insurance literacy. Again, I was able to use the established elements to create an image related to the theme. The photo in the left column was the driving force, an image of a healthcare professional interacting with a patient. I pulled the colors for the headline, subhead and badge from it. I also provided PowerPoint slides with related imagery.